Transformational Life Coach · Dubai and Worldwide
You can be intelligent, accomplished and dependable, yet still struggle to speak up, trust your own decisions or ask for what you need.
Coaching informed by therapeutic principles helps you understand why these patterns keep repeating and gives you practical support to break the cycle, respond differently and make choices that create healthier outcomes.
Insight matters. What you do with it changes your life.
My work is a fusion of coaching and therapeutic principles. It goes beneath the visible problem to understand the experiences, beliefs, emotional responses and repeated patterns shaping how you see yourself and the choices you make.
Discovery is a joint effort. Together, we uncover what is influencing your choices, responses and relationships, then use that understanding to create clearer decisions, healthier habits and more intentional action.
This is where reflection meets responsibility. We identify the negative cycles you keep replaying, understand what keeps them in place and begin making the changes required to build a life that reflects your values, standards and vision.
This is coaching informed by therapeutic principles. It is not therapy or clinical treatment.
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My name is Vicky VON. For years I was the woman everyone called capable. I led complex change for major organisations, from large scale mergers to transformation programmes across telecoms, insurance, financial services and the public sector, sitting in rooms where the decisions were rarely simple. I was good at it, and I still am. But being good at something is not the same as being fully expressed in it, and there was a part of me no promotion was ever going to reach.
What changed was not my circumstances, it was my understanding of who I actually am. Once I was grounded in my identity, the noise settled and my direction became clear. My faith sits at the centre of that. I believe every woman is carrying something she was designed to live out, and that purpose is never found by achieving more, it is found by knowing who you are first, then building a life that lets her be seen.
Grounded in ICF principles, I coach ambitious women who look successful on the outside and feel disconnected within. I listen with compassion, but I will not leave you replaying the same cycles. We name what is true, challenge what keeps you small and build a way forward that reflects your values, your standards and the life you actually want. The woman capable of living that life already exists within you, and my work is to bring her forward with clarity, conviction and courage.
Each option offers a different level of focus, personalisation and access. The more areas you want to address, and the more in-depth the work required, the more time and support are needed to create meaningful, lasting change.
Private 90 minute session
£197
One time investment · approximately AED 970
For the woman who knows what she wants to address and needs a clear implementation plan without ongoing one to one support.
Book NowOne 60 minute session each week for six weeks
£1,500
Programme investment · approximately AED 7,400 · payment plans available
For the woman who wants focused support changing the habits, boundaries and responses connected to one primary challenge.
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Book Your Complimentary Discovery CallOne 60 minute session each week for twelve weeks
£2,997
Programme investment · approximately AED 14,800 · payment plans available
For the woman seeking the highest level of private, bespoke support across several connected areas of her life.
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Book Your Complimentary Discovery CallI work with a select number of private clients throughout the year so that every woman receives the depth of attention, preparation and personalised support this work requires.
Before joining The Becoming Programme, you are invited to book a complimentary discovery call. During this conversation, we explore what you are navigating, the transformation you want to create and the level of support you require.
Payment plans are available on both programmes. We will discuss the option that works for you on your call.
Boundaries · Relationships · Direction
"I came to Vicky completely lost, people pleasing, frustrated, and stuck in relationships that were draining the life out of me. I didn't know my worth. By the end of our time together I had left what wasn't for me, set boundaries I actually kept, recovered financially, and for the first time had a real plan to chase my dreams. I am more confident, less overwhelmed, and finally feel like myself."
Y.
Programme Manager
Voice · Confidence · Self Advocacy
"Before working with Vicky I couldn't advocate for myself, not at work, not with friends, not in relationships. I was invisible and I knew it. Since our programme I've found my voice. I speak up. I've committed to a charity 5K, I'm showing up consistently, I've lost weight, and I walk into every room differently now. I didn't just change habits. I changed how I see myself."
L.
Paralegal
The woman you desire to become already exists within you. The work is to uncover her, strengthen her and make the changes that allow her to shape the life she truly desires.
Visualise · Own · Nurture
Sometimes the first challenge is not knowing where to begin. A complimentary discovery call gives you focused, reflective space to step back from the noise and recognise which part of your life needs your attention first, before you decide on anything else.
Identify which area of your life is creating the greatest conflict, confusion or unfulfilment.
Book your call
Book Your Discovery CallIt is not about making small adjustments so you can tolerate a life that no longer fits. My approach is a fusion of coaching and therapeutic principles, which means we look beneath the surface at the experiences, beliefs and patterns shaping your identity and your current choices, then build the insight, structure and practical tools to change them. Deep reflection is translated into decisions, habits and a new way of showing up.
No. This is coaching informed by therapeutic principles. It is not therapy and does not provide diagnosis, clinical treatment or crisis support. It is designed for women who want reflective, structured and practical support with their identity, confidence, relationships, boundaries, decisions and direction. If clinical care is what you need, I will always encourage you to work with a licensed professional.
Choose the Alignment Intensive when you already know the issue and want a focused roadmap. Choose Breakthrough when you want six weeks of support creating a lasting shift in one primary area. Book a complimentary discovery call when you want to explore Breakthrough or Becoming in more depth.
The Breakthrough Programme includes text support for questions about your assigned worksheets, guided practices and tools. The Becoming Programme includes enhanced text support to help you apply the work to relevant situations as they arise. Messages are sent through a private client platform and answered during designated working days. It is supportive access between sessions, not an additional live coaching session.
Yes. All private coaching sessions are held online, so I work with women based in Dubai and internationally.
There is no universal starting point. Choose the pathway that resonates most with your current season, your stage of life and the transformation you are ready to create.
Find out more
A private conversation to explore what you are navigating, the transformation you want to create and whether Breakthrough or Becoming offers the level of support you require.
Book Your Complimentary Discovery Call